JJ.OO. 2012 + exposición “designed to win”


coincidiendo con la celebración de los JJ.OO. 2012 en londres, se inaugura la exposición “designed to win”, en el design museum de dicha ciudad. la exposición muestra resultados de la combinación “deporte + diseño”, como bicicletas, calzado, gafas, coches,…


Fuente: Design Museum (London).

“Designed to Win celebrates the ways in which design and sport are combined, pushing the limits of human endeavour to achieve records and victories of increasing significance and wonder. From the design of F1 cars to running shoes, bats, balls and bicycles, the quest for enhanced performance and function is endless.

Coinciding with London’s biggest year of sport, Designed to Win explores the various ways in which design has shaped the sporting world. Analysing key moments where design played a significant role in progressing sport, the exhibition looks at themes of safety, performance, fashion, new materials and technology. [...] “